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case studies: web

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We help our clients achieve their business objectives through clear, well thought-out communications. Whether it’s through an engaging website, brand awareness program, or other marketing needs, we use the right tools to meet your company’s needs.

Below are a few web design examples of how we’ve helped other companies achieve measurable results:

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Arborscapes
Client Since: 2/2007
Industry: Landscape and Related Services
Project Type: Corporate Identity, Web Design, Copywriting and Marketing.
Products Used: Dreamweaver, Illustrator, Flash, Photoshop.

Arborscapes approached Cephrus in need of a major overhaul to their corporate identity, which needed to be marketed with a new website. Our creative team jumped at the chance to mold a new image of their company, starting from a new logo, letterhead and business cards to completing a new web site that offers a tremendous amount of information regarding their tree sales and maintenance services. Arborscapes is a good example of what Cephrus’ potential can be on a limited budget and creative license.

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Del Dotto Vineyards
Client Since: 4/2006
Industry: Winery and Vineyards
Services: Webdesign, eCommerce Intergration, Photography, Custom Programming and Search Engine Optimization.
Products Used: Submerce Winery Edition, Photoshop, Illustrator, Dreamweaver and Flash.
Submerce Expansion Modules: Customer Allocation, Wine Club, Reservations Tools, Advanced Reporting, and Sales Order Manager.

Del Dotto vineyards is a prime example of when Cephrus is given the opportunity to flex their creative muscle. Del Dotto came to Cephrus based on a referral from a friend who also uses Cephrus to maintain their website and eCommerce. Del Dotto needed a new website fast as their current site encountered many technical issues and was causing them to lose sales. In just a couple of weeks, Cephrus designed and migrated their old site into a new, more user-friendly interface that was complimentary to their wine brand. Elements such as Flash slideshows and a new integrated Submerce Reservations tool took a load off the customer service team by allowing customers to book tours online 24/7.

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Akin Pest Prevention+
Client Since: 3/2007
Industry: Pest Control
Services: Webdesign, Corporate Identity, Corporate Strategy and Search Engine Optimization.
Products Used: Submerce Enterprise Edition, Photoshop, Illustrator, Dreamweaver and Flash.

Akin Pest Prevention+ came to Cephrus when their initial webmaster disappeared before providing any kind of webdesign. To expedite the design process, Akin Pest allowed Cephrus the opportunity to deliver a design that would more than meet their expectations. Part of the project was to also overhaul their logo and corporate identity since they were not happy with what their previous designer had delivered. In less than two weeks, Akin Pest had a brand new website that blew their expectations away and came well under budget.

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Spelletich Cellars
Client Since: 6/2004
Industry: Winery and Vineyards
Services: Webdesign, Photography, eCommerce Intergration, Corporate Identity and Search Engine Optimization.
Products Used: Submerce Winery Edition, Photoshop, Illustrator, Dreamweaver and Flash.
Submerce Expansion Modules: Customer Allocation, Wine Club, Sales Order Manager, Point of Sales v2, Advanced Newsletter Tool ands Advanced Reporting.

Spelletich Cellars was looking to expand their sales reach by offering their wines for purchase on the internet. They needed an easy-to-use eCommerce application that would not be overwhelming to maintain. Spelletich looked no further once they had their first demonstration of the Submerce platform. After reviewing several other eCommerce platforms that were available at the time, they couldn't see any of them meeting or beating what Submerce had, plus the added value of an award-winning creative services team to support their design needs. Within just a couple of weeks, Spelletich was exceeding their online sales expectations with Submerce.

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Sparrow Lane Farms
Client Since: 5/2004
Industry: Retail Specialty Products
Services: Webdesign, Photography, eCommerce intergration, Search Engine Optimization.
Products Used: Submerce Enterprise Edition, Dreamweaver and Flash.

Sparrow Lane came to Cephrus when their current webmaster could not provide eCommerce capability. As part of the eCommerce integration, Sparrow Lane took the opportunity to make some slight web design changes as well as incorporate some Flash elements. Cephrus seized the opportunity by providing a quick turn around so that Sparrow Lane could capture online sales in days, not weeks. Sparrow Lane has become one of Cephrus' biggest success stories by exceeding the first and second year sales growth targets by nearly 500%. Sparrow Lane continues to be a very successful company and their product line continues to expand and meet new retail markets across the United States.

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Gloria Ferrer
Client Since: 12/2005
Industry: Winery and Vineyards
Services: Webdesign Migration, Custom Programming and eCommerce Intergration.
Products Used: Submerce Winery Edition, Dreamweaver and Photoshop.
Submerce Expansion Modules: None.

Gloria Ferrer selected Cephrus based on a referral from Crush Direct which maintains their online marketing strategy. This was a very straight forward project that needed very little custom work, but needed to be completed during the busy holiday season, so a seamless transition with little downtime was a must. Cephrus proposed an precise execution strategy that would meet these expectations while providing valuable hands-on training for the eCommerce administrative team. In the end, the project was a great success and the Submerce platform continues to power their eCommerce strategy with sustainable sales growth.

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Charbay Vodka
Client Since: 5/2001
Industry: Winery and Vineyards
Services: Broadcast Video Production, Photography, Webdesign, eCommerce Intergration, Search Engine Optimization.
Products Used: Submerce Winery Edition, Photoshop, Illustrator, Dreamweaver and Flash.
Submerce Expansion Modules: None.

Charbay started off as a Cephrus video production client which quickly added many of our other services based on our value and breadth of services. The first project was to develop and produce a 7-8 minute video covering the "Story Behind Charbay". The video covered the history of the family behind the Charbay product line and how their products are set apart from other fruit flavored vodkas in the world. The video was a smash hit and continues to be celebrated on their website with nearly 200 people viewing the video on a average daily basis.

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Blicker Pierce Wine Merchants
Client Since: 5/2006
Industry: Wine Merchant
Services: Webdesign, Corporate Identity, eCommerce Integration, Custom Programming and Search Engine Optimization.
Products Used: Submerce Merchant Edition, Photoshop, Illustrator, Dreamweaver and Flash.
Submerce Expansion Modules: Sales Order Manager, Advanced Newsletter Tool, Supply Chain Inventory Management and Advanced Search.

Blicker Pierce had been searching months for a integrated eCommerce and Sales Order Manager platform that could handle large amounts of transactions for a fair price, all while offering scaleability, ease of use and reliability. From the first day Blicker Pierce received their first Submerce demo, they were hooked. They never thought that their needs would be met with an online solution. Since they were a startup, they also need a creative services company that could provide top-notch graphic design and search engine optimization to gain new clients fast. Cephrus met the challenge by designing their corporate identity, launching a simple and easy to manage eCommerce website with advanced Customer Relationship Management tools and completed it on time and within a tight budget.

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Preferred Properties
Client Since: 5/2004
Industry: Real Estate
Services: Webdesign, Photography, Customer Relationship Managment, Corporate Identity, Corporate Strategy and Video Production.
Products Used: Submerce Enterprise Edition, Photoshop, Illustrator, Dreamweaver and Flash.
Submerce Expansion Modules: None.

Preferred Properties came to Cephrus seeking help with their corporate identity, corporate strategy, marketing and web design when another vendor failed to meet their level of quality and demanding technical requirements. Preferred Properties also wanted to push the envelope by seeking alternative methods to showcasing their high-end listings on the web.

Cephrus responded with the idea of producing a video that can be delivered in multiple delivery methods such as streaming video, DVD and 65 page brochure. In just 8 weeks, Cephrus turned around a 7-8 minute video with jaw-dropping beauty that was presented in a limited edition brochure. The brochure created such a buzz in the industry, Cephrus quickly became known for setting a new benchmark for creativity and quality for the ultra-premium real estate market.

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Design Concepts
Client Since: 10/2001
Industry: Interior Design
Services: Web design, Photography, Search Engine Optimization, Online Marketing and Corporate Identity
Products Used: Dreamweaver, Photoshop, Illustrator and Flash
Submerce Expansion Modules: None.

Design Concepts came to Cephrus to get their website online and get their online marketing strategy in place. Based on the provided copy, Cephrus managed to get a simple, yet elegant online portfolio of their most recently completed projects. Cephrus continues to maintain their online marketing strategy and provide photography services to capture images for their website and marketing materials.

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Gen Right Off Road
Client Since: 3/2005
Industry: Manufacturing
Services: Webdesign, eCommerce Intergration, Corporate Identity and Search Engine Optimization.
Products Used: Submerce Enterprise Edition, Photoshop, Illustrator, Dreamweaver and Flash.
Submerce Expansion Modules: Sales Order Manager, Point of Sale v2 and Advanced Reporting.

Genright came to Cephrus has the original owners of Fun RC Boats. After selling their other company, one of the first decisions to make was to get their web presence in place which was to include eCommerce. They already knew the Submerce platform and were very happy with it, so they knew that was one less project to have to worry about. To get the design and development quickly underway, Genright entrusted the design team from Cephrus to propose a couple of designs for their corporate identity and web design. It was not long before Genright had a logo, business cards and a website that remained consistent with their branding.

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Fun RC Boats
Client Since: 8/2003
Industry: Retail Specialty Sales
Services: Webdesign, eCommerce Intergration, Corporate Identity and Search Engine Optimization.
Products Used: Submerce Enterprise Edition, Photoshop, Illustrator, Dreamweaver and Flash.
Submerce Expansion Modules: Sales Order Manager, Point of Sale v2 and Advanced Reporting.

Fun RC Boats ran across Submerce through a Google search looking for a new eCommerce provider to replace their existing website. The current provider's system was limited, quirky, not user-friendly and above all was charging a commission on all their transactions. Fun RC Boats also needed a creative services company that could breathe new life into their corporate identity and get some online marketing strategies in place. They were convinced after their first demonstration of the Submerce platform and knew they had found the solution they were looking for. In just a couple of weeks, Fun RC Boats' website had been migrated to the Submerce platform with over 5,000 products and Google search results exceeded their expectations which brought in a record-setting sales trend. Fun RC Boats continues to be another Submerce success story to this day.

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Epps Chevrolet-Pontiac
Client Since: 4/2004
Industry: Automotive Dealer
Services: eCommerce Integration, Custom Programming, Photography, Online Marketing, SEO and Branding.
Products Used: Submerce Enterprise Edition, Photoshop, Flash and Illustrator.
Submerce Expansion Modules: None

Epps Chevrolet knew to stay competitive with today's online-savvy car shopped, that they needed to update their website. Cephrus developed a staged approach where Epps would launch a new website based on the Submerce platform that made content management simple and easy to use by some of their employees. Not only did it have to be easy, it also had to store technical details regarding each vehicle so that the website could be used as an inventory management system.

Cephrus developed a simple template that asks content managers questions with multiple choices when adding vehicles that simplifies the process plus keeps the data accurate and consistent so search results are concise for their web visitors. Over the last few years, the website design has moved towards being more lush and interactive to keep their visitors engaged.

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Black Sea Gallery
Client Since: 7/1996
Industry: Retail Furniture Store
Services: eCommerce Integration, Corporate Identity, Photography, Online Marketing, SEO and Branding.
Products Used: Submerce Enterprise Edition, Photoshop, Flash and Illustrator.
Submerce Expansion Modules: None

Black Sea Gallery still stands as our longest-running Submerce installation since their eCommerce website launched in 1996, a true testament to Cephrus' customer loyalty and reputation for being innovators of leading-edge technology. Back then, eCommerce was quite simple and customers expected more from an eCommerce-enabled website,

Cephrus responded by investing hundreds of man-hours developing technologies that have become the benchmark for our competitors. Over the past 11 years, Black Sea Gallery has expanded to having 11 stores distributed all over California showcasing their furniture products from all over the world. This partnership still stands strong today and is a good example when two companies work together closely to develop the best eCommerce platform out there.

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Benchmark Wine Merchants
Client Since: 5/2006
Industry: Wine Merchant
Services: Website Design, eCommerce Integration, Custom Programming and Point of Sale Application
Products Used: Submerce Point of Sale v1, Photoshop and Dreamweaver
Submerce Expansion Modules: Advanced Reporting

Benchmark searched for nearly two years for an integrated eCommerce and Point of Sale solution that would meet their demanding technical requirements before they sat in their first Submerce demonstration. With some additional programming customization, they knew that this was going to be a perfect replacement for their existing system. After a rigorous beta testing program, Benchmark was well on their way selling their bottles of wine online for the first time.

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Pennyweight
Client Since: 4/2007
Industry: Specialty Gifts
Services: Webdesign, eCommerce and Search Engine Optimization.
Products Used: Submerce Enterprise Edition, Photoshop, Flash and Illustrator.
Submerce Expansion Modules: None

Pennyweight was looking for a new web design company and wanted to see what was available in the local marketing, hoping they would be able to work with a creative agency nearby to meet their website design and eCommerce requirements. They were surprised to find a talented group of professional in such a small town that could get their project underway.

Pennyweight was looking for a simple, yet elegant design that would be complimentary to their store located in downtown St. Helena. Once the scope was developed, the designers at Cephrus were able to deliver a website that was every bit of what Pennyweight was looking for.

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Calistoga Roastery
Client Since: 10/2004
Industry: Coffee Roastery
Services: eCommerce Integration, Corporate Identity, Photography, Online Marketing, SEO and Branding.
Products Used: Submerce Enterprise Edition, Photoshop, Flash and Illustrator.
Submerce Expansion Modules: None


The Calistoga Roastery came to Cephrus to redesign their existing website while adding eCommerce capability. Since the development schedule was fast approaching the holiday season, Cephrus created a fast-track implementation process in order to capture online holiday sales and managed to exceed their initial online sales projections by getting their SEO and online marketing completed in parallel of the development process. Since then,

Cephrus has done some minor facelifts in order to keep the content fresh and to add new categories. In 2006, Calistoga Roastery premiered their Coffee Tour program which allows customers to sign up and receive coffee shipped right to their door from a fine selection of coffee beans from around the world.

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Market Lab
Client Since: 5/2006
Industry: Strategic Marketing and Consumer Research
Services: Corporate Identity, Website Design, Online Marketing and Branding.
Products Used: Dreamweaver, Flash Photoshop, InDesign and Illustrator.

Market Lab approached Cephrus after witnessing some of our work from a few websites we have completed for some of our clients. Market Lab was in dire need to relaunch with a new logo, corporate identity and above all, a website that would provide valuable information for their perspective clients.
Cephrus proposed several concepts which was quickly narrowed down to one, clean and simple design that was very complimentary to their corporate strategy. Market Lab's website and corporate identity is a clear case of simpler is better.

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