Submerce™ Tips and Tricks

Generate More Sales by Getting to Know Your Customers through Submerce Advanced Reports

One of the most overlooked features of the Submerce eBusiness platform are the built-in sales reports. There is a lot to be learned about your existing and potential customers through the standard reporting tools, but when upgrading to the Submerce Advanced Reporting Module, you will then have over 400 reports at your disposal which allow you to have an even more detailed analysis of your business. More

Take advantage of our August Submerce Special by adding the Advanced Reporting and Analytical Tools to your v4.5 (or later) platform for 50% off, now until September 30, 2007.

What sets our Submerce Advanced Reporting Tools apart is that they are more than just simple point-and-click reporting tools. They also offer analytical tools which allow you to generate your own queries on the fly. Compare selected products, shipping methods, or payment methods for example, and in a matter of seconds, you will have a comprehensive report helping you make smart business decisions such as re-negotiating your shipping contract or payment processor.

Examples of other report options are tax reporting, commission reports, or identifying your top customers, new customers, or most popular products and product types. This is very important data which can be copied into an Excel spreadsheet for further data mining or dropped into a PowerPoint presentation for quarterly report presentations.

“The number of detailed reports that are included in the Advanced Reports module is unbelievable for any kind of application, but our development team saw an opportunity and ran with it,” says Tim Holtermann, Senior Programmer at Cephrus. “We saw other companies touting their standard reports, but based on feedback from our clients, they were missing a lot and didn’t have the actual data our customers needed in order to make key business decisions,” explained Holtermann. “We continue to add to the reports just about every month, and have found that we’ve got just about as many reports as our customers can think of, and as a result, the pace has slowed down a bit. So we challenge anyone to come up with another specific report not currently implemented so that we can write it and include it with our solutions,” says Holtermann.

Event Management, Ticket Sales and Tour Reservations with Submerce

After months of development and pilot testing, the Submerce Event Sales and Reservations Expansion Module is now available to everyone. With features such as group-size limitations, available times and dates, and ticket sales to specific customers, the new module was designed to reduce call volumes to customer service and hospitality teams, and enables Submerce-powered websites the ability to offer online ticket sales to concerts, special events, and tours. Del Dotto Vineyards uses this module to offer website visitors the ability to book their own reservations for wine cave tours online. “What is great about the system is that it is extremely flexible to meet your event requirements and is entirely configurable by the administrator,” says Tim Holtermann, Senior Programmer. “Options such as requiring immediate payment for tickets or tour reservations simplify the process with an automated confirmation email,” adds Holtermann. “It is perfect for wineries that do not have a dedicated hospitality manager,” says Sarah Elliman, Director of Sales and Marketing. “Administrators can configure specific parameters such as setting limitations on the number of available reservations or allowing ticket sales only to club members or specific customer types.”